How to Build Your Freelance Business as a Stay-At-Home Mother

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What if you had a job that gave you the flexibility of taking an active role in your children’s lives?

 

Building a freelance business allows you to leverage your own skills in your career 

and be present for the moments of your child’s lives you want to: teaching them during the day, 

picking them up from school, or taking them to soccer practice.

 

In the US, the number of parents staying home with their children has risen 60 percent since 2019.

 As technology advances, there are different tools and software that empower

 professionals to work from home (whether as a freelancer or for a company).

 

Freelancing has several benefits for stay-at-home mothers. 

 As a self-employed freelancer, you would be in charge of your hours, 

work flexibility, and rates.

 

With all of the options available online, you might not know where to start.

 

Here are steps you can take to build your freelance business

 as a stay-at-home mother:

 

1. Write down a list of your skills and interests. Consider your former 

   work and volunteer experiences and how they can be leveraged online. For example:
   
   
   

●     If you’ve worked in project management, maybe you could market 

yourself as an online business manager.

●     If you have administrative experience, maybe you could be a virtual assistant.

●     Are you great at writing? Maybe you could write articles,

 grants, or eBooks for clients online.

2. Build onto your current skills. Start by paying attention to 

   what is in demand now and what you are most interested in. 

   Then, find free and paid courses to enhance your skills and increase

    your value as a freelancer.
   
   
   

3. Invest time or money into learning sales and marketing. 

   One part of being a freelancer is being able to market yourself 

   to clients. Read books, take courses, or work with a coach so you can

    enhance the way you market yourself.
   
   
   

4. Use your skills to work your way up. If you can, start with 

   smaller projects to build your portfolio. Consider it on-the-job 

   training! Reach out to friends, family, or former colleagues to

    see if your services can help them at a discounted rate.

    After the project is complete, ask them for a detailed testimonial!
   
   
   

5. Create an online presence. Whether you use a social media platform, 

   a website, or both, you should have a place online where future 

   clients can learn more about you. Let your online platform 

   paint a picture of what it would be like to work with you.
   
   
   

6. Find a community of other freelancing stay-at-home-moms.  

   Get support, ask for advice, or make networking connections with other

    moms who will understand your unique challenges.
   
   
   

7. Include taxes and benefits in your rates. As an employee of a company, 

   the company offers you benefits such as health insurance, 

   paid time-off, and sometimes 401k matching. They also pay for a portion 

   of your taxes. As you estimate your freelance rates, consider taxes and benefits.
   
   
   

8. Decide how you will spend your time. Freelancing as a stay-at-home

    mother gives you the flexibility of time. When will you work on your business? 

   Will it be while your children are at school or napping? Decide in advance times

    you will definitely spend on your business.

 

9. Grow your portfolio of reviews or testimonials. Showcasing reviews

    or testimonials of your work will help build your trust and credibility 

   with people who want to work with you. Ask former colleagues, bosses

   , and clients to write a descriptive review of your strengths, skills, 

   and why they enjoyed working with you.

 

The transition into freelancing may sound daunting at first.  

But you can make the transition simple by taking everything one step at a time.

 

Building a business as a stay-at-home mother can give you the flexibility 

and freedom to be present in your children’s lives. Before you know it, 

your babies will become adults and parents themselves. Making the time to 

be a significant part of their lives is priceless.

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