So, how does promoting your online vary from promoting a physical store? This is a question that many novice internet marketers have. The principles are the same, but the tactics are different, as it turns out. Let's have a look at how this is done. The primary goal of any promotion is to raise awareness of the store's existence. Second, you want them to understand what you have to offer and why it will benefit them. The next step is to demonstrate how your product is superior than competitors on the market. All of this is to get people to come to your store or website. Making a sale is an other matter entirely. If you have a lot of money, you can start by advertising in the New York Times or on NBC if you have a physical business, or on MSN or Yahoo if you have an online store. Of course, you must keep in mind that AOL users will not see you there, just as CBS viewers will not see you on NBC. Most start-ups will not be concerned about this issue because they lack the financial