Regardless of whether you're utilizing safelists, autoresponders, ezine solo ads, or any opt-in list where email is involved, your subject lines play a critical role in any email marketing ads. Make sure you get their attention right away because your subject line will make or break your return on investment.
Here are six headlines that, in the past, have been effective for me and will likely be effective for you as well. Technology will always advance, but human ambition and curiosity will not.
1. Freely Promote Your URL Here!
For whatever reason, I've had a ton of luck marketing free classified sites, safelists, and those viral ad boards with this subject line.
2. Hello, I'm Paul.
This is effective because it piques potential customers' interest. I'm a sucker for subject lines like these. Who exactly is this Paul? I've used ezine solo advertising to success with this.
3. Would you kindly assist me?
It's difficult to explain, but there's something about being a human that makes you always want to help another person.
4. Bob, I still haven't gotten your shipping address.
What! my postal address? I'm not sure why you require my mailing address. My interest was definitely peaked by this particular topic line. Sending post cards to members or potential customers will increase sales, especially if you personalize them.
5. The free method through which my website ranked #1 on Google!
When I was promoting an affiliate program for a search engine e-book, this person made a number of sales through the Trafficswarm traffic exchange service. Even more sales were obtained with the same subject line in ezine solo advertisements.
6. Paul, My heartfelt apologies, please.
My first thought upon seeing this email's subject line was, "Who/why/what are you sorry about?...huh?" It exactly piqued my interest and aroused my curiosity. The email was about a new traffic exchange scheme, and the sender expressed sorry for not sending it sooner. Oh, dear.
Finally, create an engaging subject line that will virtually make it impossible for your prospects to decide not to open the email. You are halfway to making a sale if you can mesmerize your readers with clever subject lines. Additionally, it will increase the likelihood that people will open your email if they can identify the sender. Use your genuine name instead of making up names.
Of course, I'm not advising you to use any of these headlines if they don't accurately describe the email's content. Relying on dishonesty in email marketing can only damage your credibility and reputation.
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