So, how does promoting your online vary from promoting a physical store? This is a question that many novice internet marketers have. The principles are the same, but the tactics are different, as it turns out. Let's have a look at how this is done.
The primary goal of any promotion is to raise awareness of the store's existence. Second, you want them to understand what you have to offer and why it will benefit them. The next step is to demonstrate how your product is superior than competitors on the market. All of this is to get people to come to your store or website. Making a sale is an other matter entirely.
If you have a lot of money, you can start by advertising in the New York Times or on NBC if you have a physical business, or on MSN or Yahoo if you have an online store. Of course, you must keep in mind that AOL users will not see you there, just as CBS viewers will not see you on NBC. Most start-ups will not be concerned about this issue because they lack the financial resources to invest in such advertising.
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So, how do you effectively market and attract visitors to your website at a low cost?
-> Spread the word about your website to your friends and relatives. The average person will invite roughly 250 people to their wedding. Tell them what you're up to.
-> Sign up for a lead generation service that will send visitors to your website. If you utilize the appropriate service, this will be a minor outlay in comparison to the leads.
-> Share your valuable insights on discussion boards. This will give you more authority as an expert and direct them back to your website.
-> Place Solo Ads in ezines that are relevant to your audience. Ezines are electronic newsletters aimed towards specific audiences. This is a highly effective technique.
-> Another approach to reach out to potential clients is through Google Adwords. Google Adwords allows you to market your website whenever someone types in the words or phrases you've chosen.
-> Another successful way is to prepare promotional handouts that can be distributed out to folks you meet. This, of course, must lead users to your website.
-> Post classified ads in the newspaper. Weekly publications are less expensive and can reach your target population, so you can put together a highly cost-effective campaign.
-> Write and post articles like this one to demonstrate your expertise while also directing visitors to your website.
-> Create a blog of your own. Your own blog gives you the ability to add new content pages that direct potential clients from your website to the blog and vice versa.
-> Write, hire someone to write for you, or discover an eBook to brand. Throughout the book, the eBook should allude to and link to your website. This not only establishes your authority, but also provides a resource for them to learn more. Promote and distribute your free eBook.
You now have ten options for promoting your website. It's like putting up yard signs all around town to advertise a garage sale. It's like posting signs along the interstate directing folks to the exit where they need to go to see you. The internet is always expanding. The possibilities are limitless. Get your piece of the pie.
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