We all know that search engines drive the majority of website traffic. We also know that the two factors that influence your search engine ranking are keywords and links to your site. The inbound links tell the search engines how important you are, and your keywords tell them what you do. Your relevance is determined by this combination. And its relevance that the search engines are looking for.
There's a lot of advice out there on how to use keyword phrases in your HTML meta tags. However, that is only half of the struggle. You should consider these tags to be street signs. That is how search engines perceive them. They examine your tags first, then your copy. Your site will not be indexed for the keywords you include in your tags if they aren't used in your material.
The search engines, on the other hand, don't stop there. They also take into account how frequently the keyword phrase appears on the page.
Simply put, if you don't use your major keywords across your website, you won't show up in the search results when a potential customer looks for those terms.
But how can you develop keyword-rich material that's also easy to read?
For visitors, readability is crucial. After all, it is visitors, not search engines, that purchase your goods or service.
By following these eight basic recommendations, you'll be able to revamp your website's copy and make it more appealing to both search engines and people.
1) Sort your pages into categories.
Consider the structure of your website before you start writing. If you haven't already done so, try to organize your pages around major features or benefits. Divide your Second-Hand Computers site, for example, into different sections for Macs and PCs, and then further into Notebooks, Desktops, and so on. You'll be able to use highly particular keyword phrases in your material this way, grabbing a very specialized market. If you're working on a current site, print each page and label it with the essential point, offer, or value it provides.
2) Determine the terms your consumers are looking for.
Go to www.wordtracker.com and sign up for a day's subscription (approximately AUD$10). For each page, type in the important points, offerings, and benefits you specified, and spend some time analyzing what words buyers use to find these items. You'll want to utilize these words to describe your product or service. (Always read WordTracker's explanation of their findings.)
3) Instead of using single words, use sentences.
Although this piece of advice isn't exclusive to web copy, it's so crucial that it deserves to be repeated. Why? To begin with, single keywords have far too much competition. If you're selling computers, don't make computers your main keyword. Search for computers on Google and you'll see why. Second, data reveals that customers are growing more search-savvy, with more and more particular strings being searched for. They've discovered that being more detailed helps them find what they're seeking considerably more quickly. Consider what makes your company special. Maybe you sell used PCs for a low price? Then why not make your major keyword term "cheap second hand computers"? You'll not only have a better chance in the rankings, but you'll also show up in more targeted searches. In other words, people looking for cheap second-hand laptops will make up a larger portion of your site's visitors. (The results of Word Trackers will assist you in selecting the most suited phrases.)
4) Make a list of the most important keyword phrases.
Every keyword phrase should not be included on every page. On each page, concentrate on one or two keyword phrases. Focus your Macs page on low-cost used Macs. Focus on cheap used PCs, etc. on the PCs page.
5) Be precise.
Don't limit yourself to mentioning our computers. Ask yourself if you can get away with saying our cheap second-hand Macs or our cheap second-hand PCs anywhere you would normally say our computers. It's worth doing if it doesn't have a significant impact on your readability. But it's a delicate balancing act. Remember that the quality of your service is reflected in your website. People will infer a lot about your service if your website is difficult to read.
6) Incorporate keyword terms within your links.
Although you shouldn't focus on each keyword phrase on each page, it's a good idea to use text links to connect your sites. When search engines crawl your site, they will see that the pages are related. The more text links you have, the better, particularly if the link text contains a keyword phrase. Include a text link to Cheap Second-Hand PCs at the bottom of your Cheap Second Hand Macs page. Include one in the copy of the page if you can do so without impacting readability. For example, we sell high-quality cheap second-hand PCs in addition to cheap second-hand Macs.
TIP: Include the following in your CSS file if you don't want your links to be underlined and blue:
Then format each link's HTML as follows:
We sell high-quality cheap second-hand computers in addition to cheap second-hand Macs.
7) In the headlines, use keyword terms.
Search engines, like customers, rely on headings to examine your site. As a result, headings play a significant role in how search engines classify your website. In your headlines, try to include your main keyword phrases. Consider adding extra headings specifically for this reason. In general, this will improve the readability of the site by allowing customers to scan and read it.
8) Determine the density of keyword phrases.
Run the copy through a density checker once you've finished the first pass to receive some metrics. Enter the domain and keyword phrase you want to examine at http://www.gorank.com/analyze.php. It'll provide you a percentage for all of your page's crucial elements, like copy, title, meta keywords, and meta description. The denser the population, the better. A density value of at least 3-5 percent is what you're looking for in general. If you go any lower, you'll almost certainly have to retake the test.
If you follow these criteria, you'll be well on your way to writing an SEO copy that works.
Just keep in mind that you should not go overboard. The balance between material written for search engines and copy created for clients is difficult to achieve. Without professional assistance, achieving this balance will be impossible in many circumstances. However, don't be concerned. If you've done your keyword research, a skilled website copywriter should be able to incorporate your core keyword phrases into your material at no additional cost.
Bonus: A guide for buying services on SEOClerks
1. Finding a service
Pick from a category
SEOClerks has categories including subcategories that contain tons of awesome services. Categories include graphics, link building, social networks, article writing and so much more.
2. Paying and Communication
Communication
It's super easy to contact the seller. Also, thanks to the instant messenger-styled inbox system - talking with the seller feels more personal and faster.
Manage your orders
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There are multiple ways to pay for the service. You can pay using PayPal, Stripe, or BitCoin. These methods are very secure and fast. Also if you have funds on your SEOClerks account, you can use it.
3. Finalizing your order and rating
Your order is ready!
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Reviews and rating
Now that you have accepted your order - It's time to leave feedback. For that, you can write a comment about the seller and can leave a positive or negative rating. Keep in mind that buyers can receive ratings too.
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